Worldwide Mama Crew

The MUMOKI Market is a place to shop and discover beautiful, unique products that are owned by talented Australian women. Each of these products, whether they are an item of clothing, toys, books or gifts, have all been inspired by the experience of motherhood.

Having moved around a lot as a child (first Queensland, then Darwin) Katie Linforth-Brown, the founder of Worldwide Mama Crew, finally settled in Bendigo and subsequently truely appreciates creating strong relationships and connections over long distances and shared experiences – something she tries to reflect into the brand everyday.  She is also a true multi-tasker and gets more done before breakfast than most people are able to get done in a whole day. 

We sat down with Katie to find out more about her motherhood journey and what makes her range of t-shirts so special.



Q: Where did you grow up and what are some of your fondest memories of your childhood?

​I lived in Queensland until I was 10, Darwin til I was 15 and have lived in Bendigo ever since. My favourite memories are spending time at my great grandmothers holiday house on the Sunshine Coast.

Q: As a career, what did you do before you became a mother and how has becoming a mother changed your work life?

​Before I became a mother I was working as a receptionist. I’m actually perusing one of my dream career goals right now – I’m studying a double bachelor of nursing and midwifery full time!

Q: What’s been the most challenging thing about motherhood so far?

I’d say the sleep deprivation and the mum guilt!

Q: What is something special you always try to do for your kids?

I grew up loving Christmas so I try to make Christmas time as special as I remember it.

Q: What are some of your everyday mum life hacks?

​Serve them dinner directly IN the bathtub. haha no,I actually need some people to tell me THEIR mum hacks.

Q: How do you approach self care?

Probably not as well as I should. When I was pregnant with Abel I took the time each night to wind down with a bath and some oils and put my phone away but he’s 18 months now and I haven’t done that since!

Q: Why did you originally decide to design the Worldwide Mama Crew products?

​I started designing kids tees because I was sick of not being able to find the kind of designs I wanted on high quality ethically made garments. I came up with an idea for a print called the Worldwide Breastfeeding Crew which I printed and sold in the lead up to World Breastfeeding Week this year and used profits to raise money for the Australian Breastfeeding Association. I also got the Worldwide Mama Crew printed because I wanted a design to encompass all mums. It was so popular that I decided to stock it permanently and it has just grown from there!

Q: What makes your business special?

I think its something mums have been looking for. The feedback I get literally every day is how mums love that its a bit edgier than the usual ‘mum tribe’ stuff. As one of my customers put it – I’ve given the rock n roll mums something to feel proud wearing!

Q: What does the future look like for Worldwide Mama Crew? ​

I want to continue to grow the brand and the community that has grown around it. I can’t believe how fast it is already growing and I can’t wait to put it all towards something really powerful. I’d love to start a project where I can help empower women and provide mums with support and connection.

Q: What are your time management tips and how do you get everything done?

I try to time block. I’m incredibly busy studying a double degree full time, with a 1 year old and a 3 year old at home, all while trying to run this business and maintain the household (and my sanity). I prioritise. My family’s needs come first, I study when the kids are sleeping or resting and then I maintain my website and social media around that. Packing orders usually happens once the kids are in bed because I can’t trust them not to get their grubby toddler hands on my tees! I make sure I don’t let any time go to waste, especially with my study. I know if I leave anything til the last minute that my kids will get sick or something will come up and cause havoc.